Search Engine Optimization is a marketing tool which is used to grow the visibility of the website in organic search engine results. It is targeted towards importing ranking, driving traffic and increasing awareness and uses technical and creative elements for the same. It has a vast scope ranging from the words on your page to your link with the other sites. However, the prime motive of SEO is to make your site well-structured in a way that every search engine understands it and rank it on the highest ranking.